What VeeFriends is
VeeFriends is an intellectual-property and collectibles project created by Gary Vaynerchuk, built around a cast of characters that each represent a trait or value (patience, accountability, empathy). It began in the NFT world and expanded into physical products — including licensed trading cards — bringing a digital-native community into traditional card collecting.
How the cards work
VeeFriends trading cards (notably the Topps Chrome VeeFriends releases) feature the characters with the usual modern-card mechanics: base cards, parallels, numbered versions, and chase hits. As with any modern set, value concentrates in the scarce parallels, low-numbered cards, and high grades — the rarer the version and the cleaner the grade, the more it is worth.
Collecting it thoughtfully
Treat VeeFriends like any modern collectible: buy what resonates, identify the exact card and parallel before paying, and value from real sales rather than hype, since young markets move fast. Authenticate slabs by their cert number, store them well, and keep a record of what you own and what it is worth.
Track and protect
Whatever you collect, knowing the value and exposure of the whole collection matters. Slabline values graded cards — including VeeFriends — from real comps and gives your collection a 0–1000 protection score across insurance, concentration, storage, liquidity, and provenance, free for up to 25 cards.
